Stand By Your Ad Disclaimers on Political Ads

If youve watched television or paid attention to your mail in an election year, chances are youve seen or heard one of those political ad disclaimers. They come in many different varieties, but the most common is a straightforward declaration by the candidate who sponsored the ad: I approve this message. So why do candidates for Congress and president say those words, which mostly state the obvious? Theyre required to. Federal campaign finance rules require political candidates and special-interest groups to disclose who paid  for the political advertisement.  So when Barack Obama appeared in a campaign commercial during the 2012 presidential election, he was required to state: Im Barack Obama and I approve this message. The political ad disclaimers have done little to bring transparency to many of the most negative political ads, though — those launched by super PACs and other shadowy special interest who specialize using dark money to influence voters. The rules also dont apply to political ads on social media. Studies have shown the disclaimers have done little to make campaigns more positive because candidates are increasingly brazen, coarse and unafraid to throw mud on their opponents, even if the claims are dubious and unsubstantiated. Origins of Stand By Your Ad Law The law that requires candidates to state I approve this message is commonly referred to as Stand By Your Ad. It is an important component of the  Bipartisan  Campaign Finance Reform Act of 2002, a sweeping statutory effort to regulate the financing of federal political campaigns. The first ads to contain the Stand By Your Ad disclaimers appeared in the 2004 congressional and presidential elections. The phrase I approve this message has been in use ever since. The Stand By Your Ad rule was designed to cut down on the number of negative and misleading advertisements by forcing political candidates to own up to the claims they make on television, radio and in print. Lawmakers believed many political candidates would not want to be associated with mudslinging for fear of alienating voters. I will bet this: there will be moments in the studios when the candidates say to the producers of the ads, Ill be damned if Im going to put my face on that, said Democratic Sen. Dick Durbin of Illinois, who was instrumental in getting the provision signed into law. Examples of Political Ad Disclaimers The Bipartisan Campaign Finance Reform Act requires political candidates to use the following statements to comply with the Stand By Your Ad provision: I am [Candidate Name], a candidate for [office sought], and I approved this advertisement. Or:   My name is [Candidate Name]. I am running for [office sought], and I approved this message. The Federal Election Commission also requires television ads to include a view or image of the candidate and a written statement at the end of the communication. Political campaigns have gotten creative about circumventing the regulations, though. Some candidates now go well beyond the standard I approve this message disclaimer to attack their opponents. For example, in the 2006 congressional race between Republican U.S.  Rep. Marilyn Musgrave and Democratic challenger  Angie Paccione,  Paccione used the required disclaimer to go negative on the incumbent: Im Angie Paccione,  and I approve this message because if Marilyn keeps lying about my record, Ill keep telling the truth about hers. In a New Jersey Senate race that year, Republican Tom Kean inferred that his Republican opponent was corrupt by  using  this line to fulfill the disclosure requirement: Im Tom Kean Jr. Together, we can break the back of corruption. Thats why I approved this message. Stand By Your Ad Doesnt Really Work In a 2005 study, the  Center for the Study of the Presidency and Congress found that the  Stand By Your Ad rule had no effect on respondents levels of trust in candidates or the ads themselves.   Bradley A. Smith, a professor at  Capital University Law School in Columbus, Ohio, and chairman of the Center for Competitive Politics, wrote in National Affairs that Stand By Your Ad was having negative effects on the political process: The provision has failed miserably to curb negative campaigning. In 2008, for example, researchers at the University of Wisconsin found that more than 60% of Barack Obamas ads, and more than 70% of ads for John McCain — that great crusader for restoring integrity to our politics — were negative. Meanwhile, the required statement takes up almost 10% of every costly 30-second ad — reducing a candidates ability to say anything of substance to voters. Research has also found that Stand By Your Ad has boosted the credibility of attack ads, having the opposite effect intended under the law. Researchers at the University of California-Berkeley’s Haas School of Business found that â€Å"the tagline, far from disincentivizing negativity in advertising, has actually made it surprisingly effective,† according to study co-author Clayton Critcher.

Conquering 13 Common College Freshmen Fears

Its totally normal to be nervous about starting college. Your apprehension is a sign that you are interested in doing well and are gearing up for a challenge—the most fruitful experiences are often the most challenging. Most of your fears will probably fade away after your first few weeks, and if they dont, most schools have plenty of resources for dealing with common first-year worries. Here are 13 common worries that crop up in the minds of college freshmen: 1. I Was Admitted by Accident This is a common concern, but an extremely uncommon occurrence. Rest assured, it is unlikely you were admitted by accident, and if you had been, you would have been informed by now. 2. My Roommate Will Be Awful This is, of course, a possibility, but theres also a good chance youll get along really well with your college roommate or roommates. To give yourself the best chance of having a healthy and successful relationship with your roommates, try to communicate with them before school starts. Once you move in, discuss ground rules for things like sharing food, hosting guests, cleaning, and quiet hours. You might even go so far as to write the rules down in a roommate contract. No matter what happens, do your best to be respectful, and if it doesnt work out, you may have an opportunity to change roommates sophomore year. At the very least, youll probably learn something from the experience. 3. I Wont Make New Friends One important thing to remember is that virtually everyone is new, and almost no one knows anybody else. Take a deep breath and introduce yourself to others at orientation, in your classes, and on your floor. Consider joining social clubs, intramural sports, or a student organization where youre likely to find others who share your interests. 4. Im Not Smart Enough Of course, college will be harder than high school, but that doesnt mean you wont do well. Prepare yourself for a challenging workload, and if you feel youre performing below your expectations, ask for help. Your academic adviser can direct you toward relevant resources, like a tutoring center or a fellow student who can help you study. 5. Ill Be Homesick This is true of many college freshmen, and its completely normal. Even if youre not going away to school, youll probably end up missing the time you used to have to spend with friends, family, and loved ones. The good news is there are lots of ways to maintain relationships with those you care about. Block out time to call your parents, check in with your best friend from high school every few days, or email those you want to stay in touch with about your college experience. 6. Im Worried About Money College is expensive, and this is a legitimate concern. You may have to borrow money to cover your education costs. But learning to manage your money is a life skill that youll need to know. If you havent started learning about budgeting your money, college is the perfect time to start. Understanding the specifics of your financial aid package and getting a good on-campus job are smart ways to start getting the hang of personal finance. 7. I Dont Know How to Juggle All My Commitments Time management is one of the biggest challenges for college students. But the sooner you work on it, the better prepared youll be for handling the demands of a full-time job, family, and social commitments. Experiment with different ways of keeping yourself organized, like making to-do lists, using a calendar, setting goals, and assigning priority levels to your tasks. By learning some important time management skills, you can stay on top of your academics and learn how to handle a demanding schedule while still having fun. 8. Ive Never Been on My Own Before Being on your own, especially for the first time, is hard. But something inside of you knows you are ready or you wouldnt have wanted to go to college in the first place. Sure, youll make mistakes along the way, but youre ready to head off on your own. And if youre struggling, there are plenty of people and support mechanisms on a college campus to help. 9. I Cant Do Basic Tasks Dont know how to cook or do laundry? Trying is a great way to learn. And with the wealth of how-to guides online, you should be able to find plenty of guidance for whatever youre trying to do. Better yet, before leaving for school, have someone teach you how to do laundry. If youre already at school, learn by watching someone else or ask for help. 10. I Might Gain Weight Most incoming students have heard of the dreaded 15 pounds that some incoming first-year students gain when they start school. While the wealth of food options and a busy schedule may make it easier than ever to make unhealthy choices, the opposite is also true: You may have more opportunities than ever to stay active and eat well. Try to plan your meals so youre eating enough whole foods and vegetables, and make it a goal to explore as many recreational activities as you can. Whether its checking out group fitness classes, joining intramural sports, biking to class, or making regular trips to the recreation center, youll have plenty of options for staying healthy and avoiding the freshman 15. 11. Im Intimidated by My Professors In addition to being incredibly smart and, yes, even intimidating at times, college professors often set aside time for connecting with students. Make a note of each professors office hours, and muster up the courage to introduce yourself early on, asking how they prefer their students to ask for help if needed. If your professor has an assistant, you may want to try speaking with him or her first. 12. I Want to Stay Connected to My Faith Even at small schools, you may be able to find an organization that caters to and celebrates your religion. See if your school has an office dedicated to spiritual life or browse the student organization list for such groups. If one doesnt exist, why not create one? 13. I Dont Know What to Do After College This is a common fear for incoming students, but if you embrace the uncertainty, you may learn a lot about yourself. Take a variety of courses in your first year or two, and talk to professors and upperclassmen in subjects youre considering majoring in. While its important to plan out your course load and set goals for earning your degree, dont let the pressure to figure everything out interfere with these valuable years of exploration.

The San Francisco Earthquake Of 1906 - Free Essay Example

Sample details Pages: 4 Words: 1277 Downloads: 7 Date added: 2019/08/08 Category Science Essay Level High school Tags: Earthquake Essay Did you like this example? Its 5:12 AM, April 18, 1906. Extremely loud low pitched rumbling wakes many people up from their sleep. This rumbling sound was caused by the Pacific and American Tectonic plates scraping along each other at the San Andreas fault. Don’t waste time! Our writers will create an original "The San Francisco Earthquake Of 1906" essay for you Create order A shock suddenly hits San Francisco, and it shakes the ground for 45 seconds. Another tremblor 8.3 on the Richter Scale 0 hits for another 25 seconds. Chaos reigned the streets of San Francisco. Later,   4.7 square miles would be destroyed, 225,000 people would go homeless, over 3,000 people died, and 28,000 buildings were destroyed(The San Francisco Earthquake and Fire,1). While the San Francisco Earthquake of 1906 destroyed thousands of buildings and was one of the greatest tragedies of the United States, it affected the world positively through a social and technological change while tragically destroying a whole city and its economy. Because the San Francisco earthquake affected the city economically by damaging many things to make rebuilding cost a lot, technologically by inspiring new building codes and causing a newly built, better San Francisco, and socially by making much of the population come together and help each other through the people lost almost everything they ha d.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In 1906, San Francisco was built mostly on fill dirt dumped into the bay, which was extremely unstable. Terrible building codes and wooden buildings caused the fire to spread rapidly and kill many people trapped in buildings. Tectonic plates rubbing against each other caused the San Andreas Fault to rupture for 280 miles. This rupture started 200 miles north of the city and sped along south at the speed of 2 miles per second, and the land at the fault moved as much as twelve feet.   Based on information known about the 1906 earthquake, today, scientists have rated it an intensity of IX on the Mercalli scale, developed by Giuseppe Mercalli in the early 20th century, around the time of the earthquake. On the Richter scale, created by Seismologist Dr. Charles Richter Proposed a scale that measures the earths magnitude, or how much energy something releases, the earthquake was rated at 8.3(Chippendale, 31).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The San Francisco Earthquake of 1906 had a significant impact socially by bringing people to work together. Because of many people becoming homeless and being killed, the population of San Francisco had to work together to improve conditions. Dan Kurzman shows what conditions were like and how people interacted when he says talks about over how 200,000 people became homeless, living in tents, and cooking meals with grass. He explains that the refugees would get food that was provided by relief groups, and these lines for blocks. Everybody shared food, utensils, stoves, pots, pans, and many other essential items(223). Even though the people were in a bad situation, they came together to create a better environment aside from all the devastation. Though the San Francisco Earthquake of 1906 was helpful in making teamwork happen, still many people lost everything they had. The San Francisco Chronicle reports from a day afterward how badly the earthquake impac ted the people socially when it talks about thousands of people making their way to Golden Gate Park to find refuge from the fire. Many people also went back to the city to salvage what they could from the remains of the city. Lastly, it reports how at least 500 people were dead at the time, and that Confusion Reigned(Earthquake and Fire; San Francisco in Ruins 1). Many people were impacted negatively by the earthquake, being killed and losing everything they had. The San Francisco Earthquake impact the people socially by devastating them, but also by bringing them together to improve conditions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The San Francisco Earthquake of 1906 impacted the world technologically by improving building methods. For example, Louise Chipley shows this when she says, A [new] 74-mile long water-main system was redesigned to make it easier to shut off water to earthquake damaged parts of the city(105). The downfall of the city made other earthquakes much safer and influenced other cities. Many new building codes were created after the earthquake to prevent such a disaster from happening. Mitchell Earth Sciences talks generally about this when they state, At the time of the 1906 San Francisco earthquake, many California municipalities had building codes, but none considered seismic effects. Not surprisingly, the 1906 earthquake sparked discussion of improving earthquake engineering design and incorporating those improvements in regulatory codes. Professional organizations, particularly the Seismological Society of America, which formed in 1906, and later, the Structu ral Engineers Association of California, were persistent advocates of code provisions for earthquake-resistant construction(1). The earthquake helped a lot of people to create new building codes to influence the world and make San Francisco much safer from before. Through these actions after the earthquake, San Francisco influenced many other cities to have much better protection against earthquakes with a great impact technologically.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The San Francisco Earthquake of 1906 was very significant economically tragically but with lots of help from other cities, countries, and people, San Francisco rose from the ashes to become a greater city than ever before. The earthquake had a huge impact economically on people losing everything they had and having to recover. For example, Sydney Tyler explains this well when she talked about many people, rich or poor, lost almost everything. H.W. Crocker, President of Crocker National Bank lost 7.5 million dollars to the earthquake and its intensity. Also, insurance wouldnt cover peoples losses because they themselves also lost a lot of money(299). The earthquake caused so much devastation that many people lost everything they had which made a lot of chaos and turmoil throughout the city. The rebuilding cost a lot, but many people and organizations supported the rebuilding. For example, Chippendale proves how the government helped a lot of banks, and the city when she states, The U.S. Mint provided a steady source of cash until the banks could recover, and mechanisms for receiving goods were in places(187). Though many people were destroyed, economically, the city of San Francisco came back better than ever.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some may think that instead of this disaster coming out at the end as a triumph, the disaster stayed as a huge tragedy and people back then didnt learn their lesson. This may be true because in some instances, such as filling the bay with fill dirt which is unstable ground that collapses easily made with dirt, and after 1906, rubble, were repeated to make the 1989 earthquake have the same effects as before. This may be true, but there are many more triumphs with people helping each other and rebuilding still many things better, than the tragedies of the economy or some hurried building of the city.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Though the San Francisco Earthquake of 1906 was one of the greatest tragedies of the United States when tragically destroying a whole city and its economy by making rebuilding cost a lot, it affected the world positively socially by making the population come together and technologically through inspiring a newly built better San Francisco. The earthquakes short term impact was killing thousands, making many people homeless, and destroying 504 blocks of San Francisco. Though tragic, these events set up a triumph in the long term impact. Within days, San Francisco was up and running, with new buildings being created and rubble being cleared as quickly as possible. Also new fire training was deployed, and new building codes were created. This all added up to San Francisco back up as one of the greatest cities in the west yet again. These events also lessened the effect of the 1989 earthquake Loma Prieta, though there were still some lessons not learned. Tho ugh the San Francisco Earthquake of 1906 was a great tragedy, at the end, however, it resulted in a triumph by improving the city so it would become one of the leading cities of the west.

Crm in Nike Adidas - 945 Words

4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had†¦show more content†¦Other than that, customer relationship management also helps Bata keep trace with their customer expectations and therefore always make changes on their store design, introduction of trendy designs, and improve the superior service. Moreover, Bata Company is engaged in building trust lies with the customer by implement the customer relationship management. If the customer is s atisfied and loyal to their brand, the company will grow and give good returns to the investors which will further remunerate and motivate their employee. Customer relationship management also help the management level of Bata Company foresee the opportunities in the market growth and a rapidly expanding middle class. For this, they can systematically transform Bata into a completely customer centric organization to serve this new market. Bata uses sales management and customer support in the CRM system to gather data about their customer and used to facilitate customer service transactions by making the information needed to resolve the issue or concern readily available to those dealing with the customers. This results in more satisfied customers, a more profitable business and more resources available to the support staff. Furthermore, CRM systems are a great help to the management in deciding on the future course of the company. (Andrew, 2011). In order for Bata to increase the ir profit they are trying to maximize their customerShow MoreRelatedNike Crm971 Words   |  4 PagesEvaluation of Nike’s CRM programme Nike’s Rationale for implementing CRM programme In nowadays business world, Customer Relationship Management (CRM) is an essential for a business strategy for every company. Our chosen company is Nike, one of the largest supplier of sportswear which include shoes and apparel. Implementation of CRM programme is a essential for every successful company. Customer Relationship Management is the core business strategy that integrates internal processes and functionsRead MoreNike Has Achieved Economies Of Scale940 Words   |  4 Pagessubsidies. With such a grand scale of suppliers, Nike has achieved economies of scale. Nike ensures that their suppliers perform at the most competitive levels by implementing a performance measurement system known as the Manufacturing Index (MI). (Appendix) This index monitors quality, cost, delivery time and sustainability, and is frequently monitored each period. Suppliers who fall below a certain threshold – which they call the bronze level – have their contracts nullified. Quality: Nike’sRead MoreNike Marketing Strategy5981 Words   |  24 PagesProfessor Gregory F StiberBy: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi | Nike, Inc. | Marketing Plan Project | Nova Southeastern University H. 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Nike and Adidas are two global companies try to improve their competitive advantage through strategically managing and utilizing their supply chain. The purpose of this report is to compare and evaluate the supply chain management practices of Nike Adidas. 2. CORPORATE PROFILE 2.1 Nike Corporate Profile Based in Beaverton, Oregon, and employing approximately 29,000 people worldwide, Nike Inc. is the worlds leading designer and marketer ofRead MoreAdidas Case2447 Words   |  10 PagesAdidas Case 1. To evaluate the competitive environment in which adidas launched the â€Å"mi adidas† pilot I will use the five competitive forces model. |Competitive Force |IT Influence on Competitive Force | |Threat of New Entrants |LOW - The main brands in the market (Nike, New Balance, and Adidas) have already | | |launched their respectiveRead MoreAdidas - Crm Technology4667 Words   |  19 Pagesare now the key strategic resource of a business. 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Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world. The 11% increase in sales in 2011 thanks to their new marketing efforts has meant an income of around 634 million euros. Out of this, they invested about 136 million euros in Marketing. About 1/6th of their income. -Adidas annual report (2011) The strategy

Kinship System in Foraging and Horticultural Free Essays

I have chosen to write about the San Tribe because their ways are very intriguing to me. The San or also known as the â€Å"Bushman†, are located in the Kalahari Desert. These tribes have lived in this area for around four thousand years. We will write a custom essay sample on Kinship System in Foraging and Horticultural or any similar topic only for you Order Now They have a diet of primarily nuts, fruits, melons, and berries. Since their women gather about eighty per-cent of the food for their unit there is more of these fruits and other things than there is meat. Their men gather meat about once or twice a week and accountable for about twenty per-cent of the food which is meat of some kind. San is a group of people who know how to enjoy their lives since only gathering food two or three times a week they spend the rest of their time on leisure activities. These activities could include any of the following, visiting one another or just sleeping. (Lee, 1979) When you do not have to get more and more you can enjoy what you have and not have to over work yourself and it would have to b4e more comfortable for your body with less strain and worry. The San is a Ban society and their livelihood comes from foraging, which is hunting and gathering what they require to survive. These Nomadic tribes of kin people travel over the land year after year to prime locations for known where they gather food and water and not only do they survive they are a thriving community. They travel in small independent communities that break apart and then rejoin other members at different times. They tend to live in the most marginal environment in the world. Their community is a reciprocal unit in the fact that they have an exchange economical system. Among the kinship group, there is a form of giving of services and goods in a mutual agreed upon atmosphere. This is not only among the family unit but also by the completely camp residents and visitors alike share in the quantity of food available equally. The collectors distribute the food in either a raw or a prepared portion and then distributed around to each. You can find a constant flow of nut, berries roots as well as melons around the fireplaces of each resident all given to meet the standard of equality (1969a’p. 58). This foraging system is an immediate return system; they must consume to stop spoilage. Woodburn, 1988) It is also a way to prevent a large amount of produce from remaining in the event of there moving about, as they tend to move constantly. This foraging system works because even as they give without expectation of exchange or immediate return there is an unwritten rules that all has even in the event there is no kill by some of the parties on a certain day. There are some times when hunters can go weeks without a kill and they must rely on the hunters that h ave luck in those times. Even though San men are widely skilled at hunting there can be different level of success but this does not have a status level on it for anyone as far as being accepted. There is a great deal of modesty in the village as the hunters return to camp upon a successful hunt. The hunter coming into camp does not give off an atmosphere of bragging; in fact, it is to the contraire. There are unspoken rules followed by the hunter as well as the others. This keeps one from feeling inferior or superior to another bringing forth feelings of jealousy. This also brings a reinforcement of social ties and helps to be closer knitting together of family units. You could also feel safer in the event a family member is hurt or was to become ill and could not provide their part of the food for a while.. Well I am afraid in comparison to our society there is not a great deal to say is the same as foraging. We here are more likely to let those that will not work go hungry. Of course, we have the welfare system and food pantries that do make it easier for those who do not have to get food. However, we do not work on the general idea of every one being equal those that work harder have more. The more you apply your self the more you have. We also do have leaders that can make us do things whether we want to or not. The seat belt law is an example of this. As far as kinship in our family my children and grandchildren would be considered one that I personally would share anything I have with but not all in our family feels this way. We are in a dog eat dog society and I fear it has rubbed off on most everyone. I believe if you do not work for it, you do not get it and I have tried to teach my family these same rules to live by. However, we do tend to do for our own kin folk first in taking care of them. We look out for our immediate family in providing for them and making sure, they have what they need. I remember as a child we lived in the city and my mothers family (brothers, sisters and some of their children would come and stay with us and we would help them get a job and get started. Dad owned an apartment house so they could stay in one of our apartments and we would feed them until they could do for themselves. Rules followed now are less kinship in our society in this present time. How to cite Kinship System in Foraging and Horticultural, Papers

Anonymous and the Web for Platforms - Politics and Publics

Question: Describe about the Anonymous and the Web for platforms,politics and publics? Answer: Telecom The main objective of the speaker is to track the evolution of the digital technology which happens fast and the main idea revolves around the fact of the value of the personal data which is related to privacy of the lives of many people, trust and defence of the values of the world wide web. These aspects have been shifting their focus and the speaker also focusses on individual and their networks than individuals and their relationships. His speeches travel through the underground universe of online activism with the help of all typesof necessary sense of humour where he talks about all types of online activities, accounts, hacking activities and personal fears and issues. It is composed of competing groups which have short term power which are achievable for smaller durations and long term endurance by any single group or people who are virtually impossible. He talks about the importance of the technical teams which are important and who tend to have and exert power on aspects as they can allow the things to happen and they can make things happen by infighting one network with another and organize various teams working together in different roles and strengths. It also emphasizes on people who search for some resources and make things happen as they have more power in operations in public. Anonymous and the Politics of Leaking. In Beyond WikiLeaks: Implications for the Future of Communications, Journalism Society, Brevini, B., Hintz, A., and McCurdy, P., eds. Basingstoke, UK: Palgrave Macmillan, 2013 Carola Frediani is an Italian journalist and co-founder of the media agency, Effecinque.org. She writes on new technology, digital culture and hacking for a variety of Italian publications, including LEspresso, Wired.it, Corriere della Sera, Sky.it. She is the author of Inside Anonymous: A Journey into the World of Cyberactivism.

Role of IT in Business

Question: Discuss about the Role of IT in Business. Answer: Introduction It can be said that weaving IT and business together was never going to be easy, and it will always remain a problematic issue to sort out. IT, on one hand, is a domain of specialists whereas business is an area exclusively for executives. The systems had always primarily supported the backroom as well as financial functions. Although several organisations have tried to link up IT and business together, the results have been mixed, and it has been making or break scenario for most of the organisations. It is important to understand that technology does not play a pivotal role in this bond rather it depends on how the IT and business executives bind with each other and can implement and execute business and IT strategies which lead the firm towards success (Tack, 2014). Today, although, the scenario has become even more intense regarding IT and business bond as most of the executives are some or the other way dependent on the IT department, and even the business executives have an integral say in most of the IT decisions for a company. (www.modernanalyst.com) Research It cannot be denied that business requires IT, the reason being most of the cash inflows, many supply chains channels for customers, security for information, privacy required for clients for all online purposes, compliances and many other fields are influenced by the IT sector. Hence, the need of IT in businesses cannot be neglected, and it is apt to say that success of failure of it industry can make or break a particular company (Conrad, 2015). It is appropriate to say that most of the IT directors are now a part of the C-suite in an organisation, more than 1/3 of these IT managers report directly to the CEO of the company and are termed as Chief Information Officers instead of IT directors (McClure, 2009). Around 10 percent of total revenue in a company is used for the purpose of technology. The manufacturing and retail organisations have a still lower ratio but on the other hand, both health and finance firms do invest a lot of revenue for IT sector. Some of the necessary costs to keep in mind are the initial cost, upgrade costs, value propositions, opportunity costs and different risks. Now talking about different benefits of IT in business:- It helps the organisations to reach out more potential customers It helps in streamlining the operations, improve efficiency, reduce costs, minimise waste, maximise profit and devote talent for core business purposes For providing better services to the customers It helps the customers to guide the business in a better manner One of the essential components for bridging the gap between IT and Business is to have analytics-driven visibility. It is important for firms to analyse and understand the various impacts of to their very bottom-line. It is essential for looking into major factors of performance such as the end user performance, service cost, resources consumed, the cost of downtime lost revenue, a number of successful/failed transactions for bridging the gap between IT and business. IT sector has brought a lot of new job opportunities for unemployed but deserving candidates; moreover, it has also helped in streamlining various aspects of business on to central cloud systems or a universal hub wherein, the data can be used by any part of the organization bypassing several formalities (Leung, 2010). Everything comes in with a cost and so is the case with IT sector's amalgamation in business fields. With the increasing dependency of operations on it industry, many pundits have started questioning the security of data over cloud servers or various other cyber attacks. Many companies still do not have the cyberinfrastructure for fighting against severe cyber attacks, and this can bring the businesses to a standstill. The other risk is a danger of online fraud which has risen by several folds because some online organisations have turned up and some of them are not registered firms and trap the customers. Moreover, it is important for businesses to realize and evaluate the cost of services and its delivery against the services value which is brought by IT into realms of Business. For this, it is necessary for the analytics department to use certain clear cut service definitions, automated tracking of the used resources by different service and along with that awareness of various cost impacts when certain transactions fail in order to create a good link with business decision points and the underlying technology (Broadbent, 2015). It is really essential for business firms to monitor their IT counterparts reason being websites, nowadays are like business cards for companies. They are the retail and showcase outlet for them. But then what use is a website/shop if it takes too long for entering the shop? That is why, it is important to have a comprehensive and constant monitoring for guaranteeing general availability of website and fast responses time.nwo this can be done with the help of several software and program which can help monitor sites and other IT sectors (Paesllar, 2014). It can be done with the help of software such as PRTG network monitor, for monitoring cloud software such as Microsoft Azure can also be used by firms. Conclusion Now on an end note, it can be said that the report was able to give an insight regarding the impacts of IT on business, talk about the positive effects of IT on the business arena, discuss different requirements such as costs required. Moreover, the paper also analysed the risks related with IT sector and what is the current condition of Business executives and IT professionals in the industry due to this collaboration of IT and business. References Broadbent, M., Kitzis, E. S., Bio, V., Bio, F. (2015). 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Retrieved June 5, 2016, from https://www.apmdigest.com/apm-bridge-gap-between-it-and-business Paesllar, A. (2014). How To: Free Network Monitoring. Retrieved from https://www.paessler.com/howto-free-network-monitoring