Crm in Nike Adidas - 945 Words

4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had†¦show more content†¦Other than that, customer relationship management also helps Bata keep trace with their customer expectations and therefore always make changes on their store design, introduction of trendy designs, and improve the superior service. Moreover, Bata Company is engaged in building trust lies with the customer by implement the customer relationship management. If the customer is s atisfied and loyal to their brand, the company will grow and give good returns to the investors which will further remunerate and motivate their employee. Customer relationship management also help the management level of Bata Company foresee the opportunities in the market growth and a rapidly expanding middle class. For this, they can systematically transform Bata into a completely customer centric organization to serve this new market. Bata uses sales management and customer support in the CRM system to gather data about their customer and used to facilitate customer service transactions by making the information needed to resolve the issue or concern readily available to those dealing with the customers. This results in more satisfied customers, a more profitable business and more resources available to the support staff. Furthermore, CRM systems are a great help to the management in deciding on the future course of the company. (Andrew, 2011). In order for Bata to increase the ir profit they are trying to maximize their customerShow MoreRelatedNike Crm971 Words   |  4 PagesEvaluation of Nike’s CRM programme Nike’s Rationale for implementing CRM programme In nowadays business world, Customer Relationship Management (CRM) is an essential for a business strategy for every company. Our chosen company is Nike, one of the largest supplier of sportswear which include shoes and apparel. Implementation of CRM programme is a essential for every successful company. Customer Relationship Management is the core business strategy that integrates internal processes and functionsRead MoreNike Has Achieved Economies Of Scale940 Words   |  4 Pagessubsidies. With such a grand scale of suppliers, Nike has achieved economies of scale. Nike ensures that their suppliers perform at the most competitive levels by implementing a performance measurement system known as the Manufacturing Index (MI). (Appendix) This index monitors quality, cost, delivery time and sustainability, and is frequently monitored each period. Suppliers who fall below a certain threshold – which they call the bronze level – have their contracts nullified. Quality: Nike’sRead MoreNike Marketing Strategy5981 Words   |  24 PagesProfessor Gregory F StiberBy: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi | Nike, Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business amp; Entrepreneurship    Assignment for Course: | MKTP 5005 – Introductory Marketing   Ã‚   | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th, 2012 Title of Assignment: Term ProjectRead MoreAdidas: Information System1430 Words   |  6 PagesINFORMATION SYSTEMS IN ADIDAS UK Case study based on interview with Christopher Caddick IT manager in Trafford Distribution Centre Author: Krzysztof Bazan Submitted 02/03/2010 What is the Adidas? What are the information systems used by the company? What are the systems used for? What is a history of systems implementation within the company and why they were brought in? Are there any further plans for information systems in the Adidas UK and Adidas UK area north. Adidas is a German-based sportsRead MoreSupply Chain Management - Nike Adidas4205 Words   |  17 Pagesshareholder value (Niezen, Weller Deringer, 2007). Nike and Adidas are two global companies try to improve their competitive advantage through strategically managing and utilizing their supply chain. The purpose of this report is to compare and evaluate the supply chain management practices of Nike Adidas. 2. CORPORATE PROFILE 2.1 Nike Corporate Profile Based in Beaverton, Oregon, and employing approximately 29,000 people worldwide, Nike Inc. is the worlds leading designer and marketer ofRead MoreAdidas Case2447 Words   |  10 PagesAdidas Case 1. To evaluate the competitive environment in which adidas launched the â€Å"mi adidas† pilot I will use the five competitive forces model. |Competitive Force |IT Influence on Competitive Force | |Threat of New Entrants |LOW - The main brands in the market (Nike, New Balance, and Adidas) have already | | |launched their respectiveRead MoreAdidas - Crm Technology4667 Words   |  19 Pagesare now the key strategic resource of a business. Strategic partnerships and networks are replacing simple market-based transactions. The purpose of this paper is to investigate this claim in the context of various relationships maintained by the adidas ® group. Approach Ââ€" A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers, innovationRead MoreUnder Armour Is The Third Biggest Sportswear Brand Of The Us Losing The First Place1958 Words   |  8 Pagesfirst place to Nike. It is a great accomplishment for Under Armour considering the fact that the company was established in 1996. Nevertheless, Under Armour does not have a well-known name so that people will actually consider it to have a real possibility to create a threat to Nike and surpass them at some point. Under Armour faces many competitors besides Nike, like Adidas, Reebok, and Puma. While Under Armour makes exceptional products that are of similar quality, what makes Nike so much strongerRead MoreNike Case Study5183 Words   |  21 PagesNike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million, around $48 million below its earlier forecast for the third quarter ended February 28, 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the companys reputation as an innovative user of technology. The supply chain software implementation was the first part ofRead MoreWhat Are the Three Levels at Which a Product Can Be Seen? in Response, Use a Concrete Example of Product.7724 Words   |  31 Pagesal(2006) I shall use the example of the Adidas Sports apparel, a product line which they have used heavy societal marketing to promote. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world. The 11% increase in sales in 2011 thanks to their new marketing efforts has meant an income of around 634 million euros. Out of this, they invested about 136 million euros in Marketing. About 1/6th of their income. -Adidas annual report (2011) The strategy